Let’s explore some top tips to streamline and scale your content.
1. Develop a ROBUST System
Streamline your teams’ process by creating and documenting a content marketing strategy that aligns with your overall marketing goals. This document needs to be accessible by your entire team, but more importantly, they need to understand their role and responsibility. Hold weekly or monthly meetings to brainstorm ideas, review the process for what may be working or not, and discuss progress
2. Create an Editorial Calendar
Boost productivity with an impeccably crafted editorial calendar. Not only can you keep your team aligned, but you can also adapt to your scaling content needs. Some items to include in your calendar include content types, pain points, funnel content, and events.
3. Outsource to a professional
Don’t rely solely on your in-house content writers to come up with something magical. Outsourcing can be a great help. Not only can you generate higher quality content, but it opens you up to focus on promotion and distribution. A good agency can add multiple stars to your content quality
4. Use the one who understands your brand and not the best on paper
A continuation of the above tip for outsourcing, take the time to research and test the best freelance writers that match your company and can craft engaging content in your voice and tone. Although more inexperienced—and likely less expensive—writers are appealing, they could harm your brand. In fact, some great writers are also social media influencers, so start there first.
5. Check for Subject Matter Experts
Some of the best content comes from people who are subject matter experts. Find agencies or marketing creators who are entrenched into your industry or even look internal within your business. You might be pleasantly surprised that Joe from shipping can compose some excellent logistical content! Another way to find SMEs is to tap into your network! Connect with colleagues, customers, and even competitors who can help you source not only content ideas but add authenticity to your brand and produce user-generated content.
6. Consistency is Key for Promotions!
If you build it, they will come? Sure. But great content can’t be great without proper promotion. Be consistent with your strategies to get your content in front of the right people.
7. Reuse, Repurpose, Recycle.
That’s how it goes! Don’t reduce. Don’t reinvent the wheel. Increase content engagement by updating, combining, or reusing content. It takes relatively little effort. For example:
- Divide—split more considerable content assets into separate blog posts.
- Create—create an infographic based around a blog post.
- Gate—turn a series of blog posts into a gated piece of content such as an eBook.
- Snippet—post a statistic or short snippet from a more extended portion to social media.
8. Template it! Visual consistency is the first rule for brand recall
Remember these words; templates save time. Keep everything you can reuse—from images, key messages, to formatting so you can quickly reuse for future content.
9. Identify the Best Sources for Photos
There are many places online to find photos, but make sure to find those which are trustworthy and will not open you to liability around copyright issues.
10. Track Results
Why try if you don’t track? There’s no point in scaling your content creation if you don’t know what’s working. Use your analytical tools to discover which content topics and formats are getting the most engagement and build upon your strengths.
Finally, Choose Quality over Quantity
Although we focus on how to scale your content creation, it is vital to emphasize that you must preserve the quality of your content over merely just creating a lot of content pieces. At any stage of your blog, or publication, or website, quality takes higher importance. Your audience doesn’t return for average content. It’s the original, thoroughly researched, well-written stories that are worth taking time out of their busy day to read.
We are a team of talented writers and marketers who upgrade ourselves to subject matter experts that can craft fewer but better-quality pieces. With a robust portfolio of 300 plus brands, we have created original content across 30 plus categories. Our marketing and eCommerce outlook helps us to define content that is written for generating traffic, engaging the consumer, and also brand development. Your time is precious, so leave the content to us…
