Website Development is a crucial aspect of your digital presence and promoting your brand. First impressions mean everything, especially online! So if you are looking to expand on your web design strategies or web development strategies, there are a few easy tactics that shall help you towards the growth of your business. Whether you are an established or a start-up, every business setup should invest in building a robust website strategy. To attain organic growth, we need to work on it strategically. The importance of a great website for your business and / or brand has a wide scope to experiment with uniqueness and creativity. How you use that is completely your decision. In marketing, perception is a reality. A flat, static online presence that only communicates in one direction without targeting doesn’t reflect well for a brand. We have seen so many organizations without a website or with a terrible website, even organizations with thousands of employees and hundreds of millions of rupees in sales! A website is the anchor of your online marketing efforts, which is why one of the first steps we take with a prospect is always to evaluate their website. So, without further ado, here are 5 tips for building a website design strategy:
1. Create Web Pages as Landing Pages
In website strategy, we want each page to have the ability to stand alone if needed. This indeed can be very useful if you start with advertising, start using email marketing campaigns, etc. Here are the key points to highlight on website pages:
- Header image.
- H1 Title in the header image, or just below.
- A valid reason why a person should be on that site. Do you want their email address? Do you want them to buy something? Don’t make them spend time searching all over your site, organize your content appropriately.
- A call to action (CTA) button above the fold (the area people see without scrolling).
- Essential information broken up by images, bullets, etc. Make it interesting to the reader, not just bore them with the long texts.
2. Create an Analytics Strategy
Creating an analytics strategy on your website portal is important for several reasons. Taking note of how your brand is performing during campaigns, if the content and the design is relevant enough to execute it to your target audience and engage them for a longer duration should be our goal. We would recommend building “Goals” in Google Analytics and setting up Google Tag Manager to track events happening on your website.
3. Research Keywords in Your Industry that Customers Would Search For!
Every business, no matter how raw it is, must tag suitable keywords to their profile or websites for a better traction of the TA (Target Audience). Choosing the right keywords for your website strategy is a critical step but fruitful as well. Let us have a look at few recommendations for choosing keywords:
- For the basics, you can start searching for keywords with at least 200 searches per month, less than 2000 searches per month (to start).
- Find keywords that aren’t overly competitive or common.
- Find keywords that have a cost per click (for Google AdWords). You may probably gain leads from the keywords that your competitors choose. But strong research is preferred.
- Find keywords that are relevant to your industry or related to your niche. You don’t want to be targeting the wrong types of customers, right? There may be nice complimentary words that you can target to bring the right customer type to your websites.
4. Respect the need for speed.
Make sure your website runs smoothly by keeping the software up to date, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.
5. Responsiveness.
We binge on the internet in so many ways these days, with people choosing to access the web from many different devices. According to one study, consumers use an average of five different devices each and that gives you some perspective as to how important it is that your website is suitable for each of these different devices. Having a responsive site ensures that the user experience is so much better and this will help to keep people engaged on your website. Indeed, with this in mind, you are going to have to consider how your design will lend itself to a condensed space like on a smartphone.
Conclusion
A great website design is fundamental to the success of your online business. A great design means that you maintain a balance of important and engaging text, along with captivating images. However, to excel in your niche, you need to go beyond that. With all the competition online, it is not sufficient to just have a website, you also need to apply strategies for web development to improve website rankings. It is mandatory to have a unique identity, and to help you with that you need the right source!
If you need help optimizing your website Contact FinPlus Business Solutions LLP 9326906669 or enquiry@finplus.co.in
