5 Little Known (Free) Ways to Reach Your Online Audience during Covid-19 and Save Your Business

COVID-19’s financial pressure has forced many businesses to down their shutters in an abrupt manner. The good news is that more people spend their time online than ever before and there are a lot of simple ways to digitally meet your consumers without wasting spending any money.

Let’s face it, the promotional scene has shifted drastically and many publicity activities by marketers may therefore not align with the current environment. Now, in such times, the only way to keep your business relevant is to create an online presence and although it may seem like an uphill task, the reality is different.

To keep your woes at bay, this article is going to take you through the 5 little known free ways to reach your online audience even during these times to save your business.

Update your Google My Business Profile

Your ‘Google My Company’ profile is a free listing that exists for your company on both Google Maps and Google Local Search results. Owing to special hours, physical closings, and restricted movement, users are doing even more “near me” and “open now” searches on Google during COVID-19. Specific criteria like delivery and on-line payment options are also been actively searched. In short, to better expand your “Google” audience, you can change your profile by checking your hours or by marking your business as “Temporarily Closed”, adjusting the summary to include specific COVID-19 deals and also improvise on your services such as pick-up from outside the door etc.

Lucky Draw Giveaway

It’s nice to give spread joy to your audience if you have been open and delivering. It’s much cooler to add a few surprises to the mix. For instance, create a fun and exciting interactive contest or an activity (basically, anything to keep them engaged with you) with your audience– and a lucky winner gets an exciting gift card. This will only promote further interaction with your audience as well as attract more people to interact with your brand. After all, who doesn’t like to be involved in something fun.

Keep on Blogging

The Internet is already flooded with COVID-19 content, but you can still attempt to rank yourself on the first page of Google. The trick is to hit “niche-specific long-tail” keywords. For example, someone like a digital marketer may write a “Social Media Marketing Strategies to Implement During COVID” blog post which is not only relevant but in sync with the current times. Doing this, costs nothing except for the time you spend researching and creating relevant content. Another thing that you can do whilst blogging is to research using your geographical area and also connect to more effectively with the local community. The overall idea is to keep your blog updated consistently with relevant content and which will not only drive more traffic, but will also improve overall SEO on your web site for the long term.

Use Facebook’s Live feature

More people today than ever are streaming live videos. “Facebook Live” viewers actually rose by up to 50%during this time and there are several ways how you can use this marketing tool to keep your audience engaged with you. Include things like a questionnaire from your customers, giving advice or performing any fun activity whilst quarantined. An important thing to note is that the videos can be saved online making it the perfect time to hold live sessions on a variety of subjects, which can then later on be remarketed after the COVID is finished.

Write Covid Friendly Captions and Hashtags

Hashtags are a free and effective way to increase your exposure in social media. Of course there are loads of trending hashtags, but choosing a wide hashtag won’t give you a lot of exposure. The aim is to narrow it down and be specific, relevant and at the same time subjective. This strategy overall gives you good exposure when someone searches something related to what you’ve written and which hashtags you’ve included. For instance, instead of #COVID19, try something like #covidfashion #covidpetsafety or #covidhomeschooling to make things more niche.

The best that you can do is at least try and be consistent with what you do. There is nothing to lose
When you implement these methods— you’ll learn something or the other from your audiences’ response with your content. If these methods are not giving you satisfactory results, feel free to contact us and we’ll guide you with better ways to sustain your business in any and every situation.