Social media marketing is a huge potential asset to businesses, non-profits, and organizations of all kinds. From reaching new users, building up loyal and engaged followers, and continually connecting and interacting with your target audience, social media marketing will help in every aspect.
Social media is also beneficial for business that wants to boost their reach, leads, and traffic. But when it is not being used properly, social media could actually damage the reputation of your brand.
So what are these pitfalls to avoid? We are going to take you through the 5 Social Media Mistakes your business should avoid.
Posting excessively
When a business comes online, they believe the key to getting followers is to post excessively like 2-3 times a day on their feed or story, harping about their own product/service. This rookie mistake prevents visitors from following them and makes current followers un-follow because of the high frequency of posts.
Solution: Post 3-4 times a week at specific times when your target the audience is active.
Low-quality post
New businesses often post only about their own products/services. This translates to no value for visitors and repetition. The quality of your content is very important for your followers to feel the connection.
Solution: People follow you not for what you sell, but for what you can give them for free. Provide valuable information and engaging content from your industry that visitors would appreciate.
Not investing in paid promotions
When you’re new in the online world, reaching people organically is almost impossible. Many brands avoid spending money online but this is actually one of the fastest and cost-effective way to reach more audience and get higher engagement.
Solution: To get the ball rolling, it is important to invest in paid ads, collaborations and promotions with a good budget and the right target audience.
No social media theme for the brand
Have you come across business pages that just look unorganized? You’ll notice they don’t have a fixed color theme, font, or format. Their posts are all over the place with no consistency such pages do not retain or convert followers.
Solution: Stick to a specific color themes, font combinations, and formats for your feed.
Failure to respond
The whole point of social media is to engage with your target audience. If you’re not interacting with your followers, what’s the point? Interacting with your followers creates a connection between the brand and the followers, which helps the brand is getting more engagement in the future.
Solution: Crete more engaging content and respond to the comments, DMs, messages, or even reviews.
