Each month, nearly millions of people use Amazon to look for or buy products. This isn’t any surprise thinking about the ecommerce massive debts for nearly 1/2 all of the web retail market. And amid the corona virus pandemic, customers are counting on Amazon more than ever. With the festivities simply across the corner, many manufacturers are ironing out their digital advertising and marketing strategies. Amazon marketing may be very powerful for reinforcing logo recognition and encouraging sales, mainly at some stage in the festive season. If you’re new to promoting at the platform and aren’t certain in which to start, we’ve were given you covered. Find beneficial guidelines for running Amazon ads below.
Become a Sponsored Brand
One of the best ways to get consumers to test your products is to become a Sponsored Brand. This cost-per-click advertising option allows sellers to create custom headlines with relevant keywords. They also have their logos on top of the Amazon search results. Ultimately, you will be able to create awareness among the people who buy products in your category.
Utilize Product Attribute Targeting
Similarly, you can use the Amazon sponsored product advertising option to advertise individual products. When setting up a campaign, you can use Product Attribute Targeting (PAT), which highlights your product with complimentary articles. In other words, your Sponsored Products appear with related products. In addition, they are presented as pairings that buyers typically buy at the same time. For example, if you sell coffee beans, PAT may indicate that your product is “often bought together” with a Stoppard coffee pot.
Focus on Product Detail Pages Some Attention
To get the most out of your Amazon advertising campaigns, make sure that your product detail pages are filled out. This includes detailed descriptions, exact specifications, and several high-quality images. Most importantly, you want to include the advantages or uses of your product in your title. This can help with organic indexing, much like relevant title tags and Meta descriptions to rank in Google searches. Also, buyers can only see your product title while browsing on mobile devices.
Include Negative Keywords
Negative keywords are search terms that you exclude from your Amazon advertising campaign. This will help you narrow down the search terms that lead your target audience to your products and avoid ranking for the wrong keywords. For example, if you sell children’s shoes, you might want to search for “children’s shoes” but not “adult shoes”. In this case, you would include “adult” as a negative keyword. You can also check Amazon’s Search Terms report to see the non-sales phrases and add them in as well.
Create an Amazon Brand Store
Setting up an Amazon store can help you optimize your ecommerce ad spend. Once you have registered as a seller on the website, you can create a landing page for your brand with a unique Amazon URL and customize it with templates and drag-and-drop blocks. In addition, you can create individual pages to present multiple products or categories. An Amazon brand store is also where you can review your analytics, including information on traffic sources, sales, and the status of your advertising campaigns.
Explore both Automated and Manual Campaigns
When you advertise on Amazon, you have the option of running manual or automated campaigns. If you follow the automated path, Amazon will use the keywords you have included in your headings and product descriptions to determine when to present your Sponsored Products. This option can give you an idea of what search terms will lead buyers to your products. With a manual Amazon campaign, you set your own target keywords and bid rates. In the end, you have the most control over your targeting strategy. However, automated campaigns can be very helpful, especially for beginners.
Is Your Amazon Advertising Ready for the Holidays?
The pandemic has created a lot of unpredictability for vendors heading into the festive season, and while the crisis has boosted sales for some industries, it has had an impact on others. With this in mind, your advertising approach at Amazon should be based on Unique Attributes and Sales Forecasts. As with most marketing strategies, expect some trial and error, especially in times of economic uncertainty. FinPlus Business Solutions can help you optimize your Amazon go-to-market strategy. We create personalized campaigns to get the maximum return on investment. Contact us for more information on our paid media services.
