Is Instagram a good fit for your business? Yes, indeed! Here are some reasons why you should use Instagram for your brand, regardless of your industry. With over 25 million Instagram business accounts and more than $7 billion spent on Instagram ads last year, it is evident that brands are investing money into this platform. Others, on the other hand, sit on the sidelines for a variety of reasons, one of which is that they feel they have little to contribute. This could not be more untrue. There is a spot for you on Instagram, whether you are a trendy B2C company or a conventional B2B company. There is a lot you can share on Instagram with a little creativity and strategic planning.
Here are nine reasons you should use Instagram as a business, no matter what your industry is.
1. Customers Expect It
Customers will use Instagram to find you. They could look for you by name or using hashtags related to your company or venue. In any case, not being able to locate you is a frustrating experience. Even if you don’t want to be too involved on Instagram, it’s a good idea to set up an account with your company name, contact details, and a few posts to highlight your brand. In any case, you don’t want the quest to come up empty or, worse still; lead them to a competitor’s website.
2. It has emerged as a symbol of trust
Having an Instagram account, especially a verified Instagram account is one more signal that your business is reputable, real, and transparent. If you only do business online, getting a second social media site where your customers can learn more about you is extremely beneficial.
3. Your Customers & Users Can Tag You
Let’s say you provide excellent service to a client or a customer is ecstatic about a product you just sold them. It’s very likely that they’ll post the storey on Instagram, and their glowing review is priceless. That’s the type of thing you want to be tagged in so it can appear on your Instagram feed. But here’s the thing: if you don’t have an Instagram account to begin with, the customer won’t be able to tag you, which is a massive opportunity lost.
4. You Can Tag and Sell Your Products
If you sell products, the ability to share Instagram photos and videos that link directly to those products is a major win. To take advantage of this feature, you need to create a product catalogue from your Facebook page (that’s where Instagram pulls the product info from).
5. Traces back to Your Site
It’s not just products that you can promote on Instagram; it’s also white papers, Infographic, blog posts, and any other material you publish on your website. Instagram is yet another social media platform from which you can push traffic back to your website. You can also share directly to Facebook or Twitter from Instagram, or use a social dashboard to post the same message to several social media platforms with a few clicks.
6. Online Reputation Management
Getting an Instagram account for your brand name is a must-have when it comes to online identity management and search engine optimization. Since your online credibility is so important to your business, you must be aware of what appears when customers search for your company’s or brand’s name. Your social media sites, in addition to your website, typically appear on the first page of search engine results. As a result, it’s a good idea to set up business accounts for your brand name on all social media platforms (including Instagram), even if you don’t intend on using them regularly. The aim is to have as much power over the search engine results page as possible.
7. Your Competitors Are on Instagram
If you do not have an Instagram account but your rivals do, you are simply giving them an advantage. Look at what your competitors are doing if you are stuck at what kind of content to share on Instagram. It will also give you plenty of ideas about what you can do!
8. It has great impact on Networking
Instagram can also be used hugely for networking. You can communicate with other like-minded businesses or individuals by liking, commenting, and sending messages and you can build a relationship with them over time through meaningful interactions. You will have already laid a foundation on Instagram if you ever want to reach out to them in person or run into them at a function.
9. You Can Attract Talent
Whenever people are considering working with or for a new company, they want to know what it’s really like. Giving them a transparent glimpse of behind-the-scenes moments on Instagram (and social media in general) is a great way to show off your company culture.
Now that you have a fair idea of how Instagram marketing can positively impact our business and would like your business to have a strong brand presence on Instagram as well as other social media platforms, Give us a call on 022 6698 8952 Mobile :+91 9326906669 or drop a mail at enquiry@finplus.co.in .
