E-commerce is not the same as it was a decade ago. The brands that were considered as small scale enterprises or ventures have now flourished and established themselves as empires worth billions. Today companies like Amazon and Flipkart have become a goal for every new e-commerce website that enters the market today but back in the day, they too faced their share of tempests and thunders.
Earlier e-commerce brands struggled their way to become the top-most e-commerce marketplaces in the country. They resorted to deploying strategies and offering the best customer service to be ahead of their competition. However, strategies and offers are a thing of the past, as the audiences have become technologically aware. E-commerce website owners now target the audiences directly by uniquely designing their customer experience so that they grab the attention of their audiences.
The main focus of an e-commerce marketplace website is to keep the customer glued to their website; it’s simple, the longer session time the higher the sales. Customers tend to immediately buy the products that are offered at best or low prices. Since e-commerce marketplaces have a large inventory that has to be displayed and then sold; e-commerce marketplaces play it smart with the designs of their websites. They make it more engaging with product placements, recommendations, offers and moreover showing preferential products that are determined by observing the customer online activities.
Amazon and Flipkart are on the pinnacle of e-commerce and they are the pioneer of personalized customer experience. They tailor the discounts on the products that convince the customers. They also redesign their User Interface (UI) according to their customer’s recent searches and online behavior.
Tracking their customers and offering them the type of product and discount they would like to purchase are the type of operations that can be managed by big brands like Amazon and Flipkart. If you are looking forward to making sales like these giants, you can contact us for lucrative e-commerce marketing strategies that boost your online business.
At FinPlus we offer such brand-boosting services combined in a comprehensive package of our digital marketing services. For more information, you can contact us on this link or message us on WhatsApp.
