When was the last time you tried a product solely by a recommendation from your friend (or someone you look up to)? Almost always, right? Well, Influencer marketing works the same way.
It’s a commanding (not to forget trending) practice where the focus is on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you which inadvertently help brands expand their presence and create the right awareness, while boosting sales.
Influencer marketing has raised the bar of traditional marketing practices making brands aware of its impact on them. With the right alliance, brand goals and campaigns, you can make a significant impact with half of the budget you spend on traditional marketing techniques.
Read below at how the team at Finplus implemented effective and strategic influencer marketing techniques to build this brands business by 150% on an average in a span of 3 months:
The Brand: Jean Claude Olivier
With an experience of over 32 years in hairdressing and beauty, Jean Claude Olivier is an established brand, having salons all over Europe; this is their first flagship store in India. They are the preferred stylist for numerous A-list international celebrities such as Ariana Grande, Cara Delevingne, January Jones, Gerard Pique and Lionel Messi to name a few. Their salons have a reputation of offering the best styling and beauty services using their high quality products in collaboration with their brand partner ‘postQuam’.
The Challenge
The biggest challenge was competing with other high end brands with a strong presence in the market. Being a globally recognized brand, people were not aware of the services offered by them.
What We Did
With over 100+ influencers from various streams onboard with us, we strategically selected fashion and beauty influencers (each with a substantial high 5 figure, loyal fan base) and curated a marketing campaign for Jean Claude Olivier, promoting their sophisticated services and their premium products and helping the brands reach the right set of audience in a very short span of time.
The Outcome
After carefully selecting influencers, meticulously curating content and promoting it across multiple social media platforms, here are the final results of our team concerted effort for Jean Claude Olivier:
– 150% growth month on month
– 1,40,000 people were reached which resulted in 4,000+ likes in the first week
– On an average, 500 new followers within 15 days.
Influencer marketing coupled with the right content and marketing campaigns, if done the right way can not only create the right noise for your brand but also reach the right set of audience and can also slash your marketing budget by half. The results are quicker than what traditional marketing techniques can ever achieve.
If you want to create the right noise for your brand and boost your sales, visit us on www.finplus.co.in
