THE SOONER YOU HIRE A CONTENT MARKETING AGENCY, THE BETTER FOR YOU. HERE’S WHY!

2020 is one of mankind’s most historical, life altering-year ever. More so, since COVID-19 became a World Health Organization pandemic, affecting people all around the world and shutting down economies as well. The “new world” compels us to find new ways of doing business, meaning, we need to change our attitude and our outlook of doing business and shift our focus from the brick and mortar shops to taking things online (which seems to be the only practical way forward).

The most important point is that the internet is no longer considered a “convenience”; it is a “necessity”.

Even major corporations have shifted their offline activities such as conferences and other public meetings to online meetings and webinars to engage their employees and customers alike.

The light at the end of this tunnel is that, if you’re able save some money now, it’s time to invest it in digital marketing to achieve long-term benefits and one of the safest investments would be to hire a content agency that would prove to be a worthwhile investment for your business in the long run.

Still wondering what do you get to lose if you don’t hire one? This article will take you point out the benefits of hiring a content marketing agency as soon as possible to keep your business relevant among your customers.

Improves Your Search Engine Ranking

Typically, popular and high-ranking keywords are incredibly difficult to list. Owing to the current market situations, many firms are holding their money close to their chest— which means, less competition for you. This is your best opportunity to pump money into various marketing strategies and make the most of it. If the agency is using SEO best practices and is able to generate a strong organic presence for your business online, even when the market bounces back, it’ll be extremely difficult for other businesses to dethrone you from the top ranking spot across various search engines.

Keeps Your Customers in the Loop

It’s nice to consistently update your customers about the current on-goings of your business especially in the case when your company or service is directly related to improvements arising from the COVID-19 pandemic. It will attract potential clients or other visitors to visit your website for regular updates.

Instruct the content marketing agency to keep your clients and prospects up to date with these pointers:

• Have you update the “Google My Business” to “temporarily closed”?
• During this situation, is your business operational for a limited period?
• Are your products available for customers to buy?
• Are you delivering?
• Are you using technology to offer services? (Skype / Zoom / Slack)?
• Does your company take the various precautions like social distancing, maintaining hygiene and following other norms?

Apart from these, there are still a lot of questions your clients and prospects will have in their minds. Make sure you clear all their doubts and bring them at ease.

Feeds Peoples’ Curiosity with the Latest Happenings

Being indoors during this lockdown, people are spending more and more time surfing the internet. In addition to the apparent, efforts to find things to do or to address questions about tasks that now have to be done in your home have risen. Beyond googling housekeeping and other “how-to’s”, people have revived their interest in other hobbies, DIY crafts, conspiracy theories, movies and web series and more. This is your clue to the type of content you need to feed your audience with. New, fascinating and exclusive content must be fulfilled with this requirement. By taking the most trending topics, you can thrive on this growing market. It may also be extremely profitable to start a side-business in such a field. Find out what is trending online and instruct the agency to create content accordingly.

Sets the Ground Work for the Future

Perhaps during this time, advertising isn’t the need of the hour as much as engaging your audience with content. Start planning for a better future. Implement social distancing and other precautions in a constructive way in to engage your audience. Ensure that you remove unnecessary things from your marketing plan to save the bucks. In doing so, when things come up, you will have an overall competitive edge. So, prep up, conserve things and launch them when the time is right. Doing this will keep you way ahead of your competitors.

Timing is crucial and what content you release during this time will be a make or break for you. This is the best opportunity to engage with your audience and build a strong relationship with them. Ensure that whatever you put out is projected in a positive light. Hiring the right content marketing agency that understands your business requirement the best, is very important.

If you’re someone who’s had a hard time connecting with your audience during this lockdown, feel free to contact us and we’ll show you how it’s done!