It’s natural for a marketer to focus all his efforts on only one aspect of optimization more than others. Link building and keywords research being considered the vital elements to boost your search engine ranking.
Truth is that there is no magic wand to catapult your search engine ranking to the top pages of various search engines without a concerted comprehensive SEO strategy.
In this article, it’s we’re going to educate you all about the using meta tags the right way and communicating to the search engines exactly about t what your page is about, how to read it and who is it for.
With that in mind, let’s dive into these 5 impactful meta tags to boost your SEO game.
Title Tags
Your principal and most important tag is the title tag as it usually appears in a SERP as a clickable headline and more often than not it appears on various social media platforms and browsers.
The main reason a title tag is put on the website is to provide a straightforward and detailed insight into what the website is all about to the visitor. The title of a page is the first thing any visitor views in the SERP and an effective title determines whether or not the viewer will visit the page or not. A well-written one can increase the number of clicks and traffic, which will affect rankings.
Over the past couple of years, user behavior factors have been discussed a lot as a proof of affecting the ranking of a certain page– even Google representatives admit to this. It is to be noted that what a search engines looks at is the whole picture, and they prefer to assess the content of the page as a whole, but a book’s cover still matters – especially when it comes to engagement with our prospective audience.
Meta Description Tags
Meta description exists in a webpage’s head attribute and is usually displayed in a SERP snippet along with a title and page URL. Including a meta description is a great opportunity for those looking to increase the click-through rate and polish their brands’ SERP. There’s no way to place every keyword you want to rank in the meta description, and there’s no real need for it – instead, compose a few concise phrases explaining the essence of your website and slip the relevant high ranking keywords in your content. And when in doubt about which keywords should you include, thoroughly research your competitors and see what they are doing and do it better.
Heading Tags
These are HTML tags (H1 – H6) used to define headings and subheadings within your content, the most important of them being the H1 tag since that is considered important to search engines than the H2 to H6 tags. Including relevant heading tags is vital to the organization and creates a proper structure to their content making it more reader friendly which in effect will attract more visitors to your page. Another advantage of a well-structured content is that it helps the search engine bots to crawl through your content much easier and evaluate its relevance. In effect, both of these factors boost the value of your web page and helps to increase your overall ranking on various search engines.
Image Alt Tags
Search engines bots are not designed to crawl through images. Hence, the need to include image alt tags which are basically including relevant keywords within your images to optimize your page.
There are 2 critical reasons why you must include image alt tags:
– Visitors will be shown the alt text if any specific image doesn’t be load (or if the images are disabled).
– Alt attributes provide meaning, since images search engine bots cannot crawl though images alone.
One thing to note here is that the alt tags, titles and captions that you include should be of relevance to the images’ context, else that hampers the optimization of your page.
Robots Meta Tag
Last but not the least the robots meta tag is a tag which instructs the search engine to take a certain action on your page. For instance, a page-level robots meta tag with content=”noindex “attribute instructs the search engines not to index the specific page. Why so? Because, every word of your written content may not provide as much value to users as much as other pages with higher content. Such content is called as “thin content” and Google among other search engines severely dislike thin content and that is something which you don’t want the search engine bots to crawl into when the bots are evaluating the overall quality of your page.
Apart from that, at times you may want certain pages to not appear in SERP as they feature some kind of special offers that is supposed to be accessible only via a direct link (e.g., from a newsletter).
You may not deliberately create low value content for users, but you can avoid them directly appearing on various search engines and that’s where robots meta tags come handy
While these are some really impactful meta tags that you must include in if you want to positively impact your website and attain a higher rank in search engines, but the results will manifest only when it is done properly.
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