This article is going to talk about the importance of SEO (search engine optimization). We will look at the benefits of doing SEO on your website, the disadvantages of not conducting SEO, and the consequences of ceasing to conduct SEO on your site.
Defining SEO
SEO stands for search engine optimization and is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Why is SEO Important?
Visibility and Rankings
When users search for a service or product online, they are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
Web Traffic
In Simple Words– if potential customers can’t find your website, sales opportunities are being missed. SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people that see your site, the more likely you are to sell to them.
Trustworthy
The better your SEO score is, the higher you’ll appear on search engines like Google and Bing. While ranking higher on Google is appealing to all brands because of increased visibility, a secondhand benefit is the trust you gain with potential customers. Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will, in turn, solidify your product or service as trustworthy in the user’s mind.
User Experience
A well-optimized website can communicate what product or service is being offered, how to obtain it and answers any questions surrounding it. By catering the site build to the user’s experience, search engines like Google and Bing are able to easily pull the information they need to then relay to users. If a user struggles to navigate your site, chances are that search engines do as well.
Growth
SEO is key to the growth of your brand. As we mentioned above, the higher you rank on a search engine for a variety of high-volume keywords, the more organic (aka non-paid) web traffic your site will receive.
A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook or Instagram once they’ve found your website through a search engine.
Why Does Google Care About SEO?
Google wants to provide search engine users with the best answers to their searches. If Google can’t determine what questions your pages can answer, it won’t send people to them.
Which is why Google cares about how optimized your website is for their search engine. They need to be able to identify what your website is all about, and what topics and questions can be answered by each of the pages on the website.
We have heard it said that “Good content will rise to the top” and while that is partly true, good content is only half the equation. If Google doesn’t know what the content is talking about, it won’t be able to send traffic to that content.
Will My Website Get Traffic Without SEO?
Without any kind of SEO or other traffic generation service (such as Ads) your website will likely get a very small portion of traffic each week. Before starting out with us, many of our clients were averaging 10-20 visitors per week. Upon completion of a few months of SEO, usually that traffic increases to 300-500 per week. After a year or two of our services the traffic is even higher and continues to grow consistently over time.
Likely the largest source of traffic without utilizing SEO will be visitors who already know your website exists and are looking for your specific company. Potential visitors that are searching for the services that your company offers will visit a competitor’s website that has better SEO. This means that your website is missing out on a massive source of traffic.
Executive Summary
– SEO is critical for growing website traffic, dominating your market and growing your customer base
– SEO is important for Google to recognize and rank your website more often in search results
– Without conducting SEO on your website, it is very likely that your website traffic will stay stagnant and could even decrease if one of your competitors decides to undertake a strong SEO campaign.
Conclusion
FinPlus provides website traffic and website conversion optimization services which increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment. To learn more about FinPlus < a href=”https://www.finplus.co.in/contact/”>click here. Feel free to connect with us on enquiry@finplus.co.in or 9326906669
