Project Details
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Company Description
Kaku Fancy Dresses, as the name suggests, allows your kids to have the best fancy dress events at their schools. Providing the finest fancy dress costumes that will make your child shine and stand out among other competitors. Situated in New Delhi, we have expanded their reach to customers all over India.
They offer costumes for various occasions, including school events, clubs, parties, dance competitions, dramas, theaters, and other social events. Our range of costumes is endless, ranging from cartoon characters to Indian army uniforms. At Kaku Fancy Dresses, they manufacture costumes with great care, paying attention to the choice of fabric.
Onboarding and Performance
Recognizing the brand’s potential, Finplus Ecommerce Solutions helped Kaku Fancy Dresses to scale up the business on Amazon India, Flipkart, Meesho and Snapdeal to maximize visibility and reach a wider audience. This allowed people who wanted their kids to have fun at various events to discover that KFD could fulfill their needs.
We started promoting their products on the respective platforms and soon enough, people began purchasing various costumes from them. Anticipating this success, Kaku Fancy Dresses became extremely popular among parents in India.
Overseas Market
We saw a great potential in Kaku Fancy Dresses when it comes to overseas market. Traditional / Ethnic or Freedom fighter related costumes had huge demand in global market. So we started allocating dedicated inventory & marketing budget for global platforms as well.
During Covid-19 while businesses suffered, KFD’s sales rose in the international market. Limiting the preference to India would have been a bad decision. Hence we decided to extend their brand awareness in overseas markets of USA, Canada, Mexico, UK, UAE and Saudi Arabia as well.
Challenges
Documentation: Paperwork and licensing was a big issue we faced when trying to get KFD on the global market.
Order & Returns management: Getting single orders couriered overseas & managing returns for the same was a hassle and it required an excellent solution.
Logistical Disadvantages: The main concern on going international was the logistics. How can we fulfill the demand in the USA from India.
Marketing:
How we overcome those challenges
Documentation wasn’t as difficult as licensing, especially in the USA market. The USA required Toy licensing for fancy dress costumes to list on Amazon. We onboarded a Licensing Agency & a legal consultant for KFD to fulfill all their requirements.
FBA: Order Fulfillment was completed by sending a bulk of product to the Amazon warehouse present in onboarded countries. Through which individual orders we fulfilled.
3rd Party: We solved the logistical problems by connecting Kaku Fancy Dresses to an international courier service providers like DHL, Aramex & Bombino.
Our marketing strategies, paid promotions and competitive pricing helped get KFD a spot in marketplace search results.