Project Details
Get Connected
Elevating Online Presence: DNV Foods’ Journey with Finplus
DNV Foods, a leading brand in spices & food products, sought to enhance its online visibility and organic search rankings for its flagship products. This case study examines the strategies implemented by Finplus for DNV Foods and their impact on achieving visibility and rankings on the marketplace.
DNV Foods: A Legacy of Flavor, A Tradition of Excellence
DNV Foods, a well-established food company with over 80 years of expertise in the spices and sauce industry, prides itself on offering over 100 traditional Indian condiments. Among its notable offerings is the widely popular Mustard Kasundi, which has garnered substantial acclaim and market recognition.
Objectives
1. Improve organic search visibility for DNV on Marketplace.
2. Achieve high sales and profitability on marketplaces through better optimization.
3. Increase organic traffic and brand exposure for DNV Foods.
Challenges Faced
1. Intense competition from established brands in the sauce and condiment market.
2. Limited online presence and visibility for DNV Foods on e-commerce platforms.
3. High search volume for target keywords, requiring a strategic approach to stand out.
4. Limited profitable sales due to higher competition and lower prices
Strategies
Catalog Hygiene: We created a simple yet attractive overview of the brand, i.e. the brand store and individual listings.
● Better title and keyword integration
● Attractive product images
● Catchy taglines
● Infographics & reviews on trending products
Competitor Analysis: FinPlus performed a well-researched analysis of leading and contemporary competitors.
Regional Utilization: We helped create inventory in sales-friendly regions for quick response and better performance. It helps create regional awareness of the brand with more visibility.
Optimized Ad Strategies: Region-specific advertisements and promoting the best-selling products helped us create a stable and increasing flow of sales with better profitability.
Results
Better Ranking: Through extensive keyword research, DNV Foods optimized product titles with relevant keywords, enhancing visibility and outshining competitors in online searches
Brand Awareness: Conducted competitor analysis for DNV Foods, aligning product images, delivery times, and packaging quality while making strategic pricing decisions to enhance competitiveness and customer loyalty.
Improved Visual Appeal: Elevated product with a standout infographic highlighting its unique features, boosting sales and customer confidence.
Regional Optimization: Strategically utilized regional locations for DNV, optimizing inventory placement to minimize transportation costs and enhance operational efficiency, thereby contributing to the company’s success
With Finplus: Elevating Tradition, Delivering Convenience
With Finplus as e-commerce management, DNV Foods extends its legacy into the digital realm, transforming into an e-commerce brand. Leveraging its decades-long experience and extensive product range, Finplus brings DNV’s renowned traditional Indian condiments directly to consumers’ fingertips, offering convenience and accessibility like never before.