“When in Rome, do as the Romans do” A classic saying that has inspired many decisions throughout history and still proves to be an inspiration for many businesses and conglomerates for growth or a successful acquisition; this time WalMart owned Flipkart.
Flipkart is a well-known e-commerce service provider in India and is the cut-throat competitor of e-commerce giant Amazon in the Indian market. The company has been battling its prime rival using comprehensive and noteworthy strategies with a single goal; to get the most consumers.
When taken into account Flipkart is only limited to India and hardly has any international operations. The brand is already one of the preferred service providers in the metropolitan cities and most parts of the rural areas. Taking these factors into consideration, the company has chalked out a compelling strategy for its next move. Flipkart’s new strategy is unlike any other brand, instead of growing from the ground up and expanding internationally, the brand is looking to explore in the roots i.e. the remote areas of the country to get its new set of potential buyers.
The New Big Plan
Imagine opening the updated version of the Flipkart app and it greets you with a welcome, not in English but Hindi. This is the next big plan of the Indian e-commerce leader; capturing the 200 million users who speak vernacular languages such as Hindi. Upon unveiling the new plans Flipkart Group CEO Kalyan Krishnamurthy said, “We are committed to developing solutions that will help the adoption of e-commerce by the next 200 million consumers who come online. We have deployed around 80-90 percent of our resources towards solving for Bharat with our Hindi interface being one of the biggest catalysts in this transition.”
By using language as a medium to connect to its users, Flipkart can cater to a huge customer base that speaks and communicates using these languages. “With the Hindi capability, users will be able to see all the information and search for their desired products in Hindi – a language whose internet user base is expected to outgrow English by the year 2021,” the statement said.
In addition to the languages, the company is also planning to enable audio-visual navigation in the upcoming versions of its app. Flipkart’s plan of introducing vernacular languages will be executed by its recently acquired company Liv.ai, an artificial intelligence (AI) start-up that has built a platform that converts speech to text in 10 Indian languages.
As Flipkart is aiming to reach every nook and corner of the country, your amazing products can reach there too. Get aboard the e-commerce bandwagon with FinPlus and see your products delivered to the remotest corners of the country.
If you are looking forward to enter or boost your business in e-commerce, you can contact us via WhatsApp or click here.
