When it comes to running a successful e-Commerce business, metrics mean everything. Successful e-Commerce businesses know the importance of analytics in 2020 and if you want to stay ahead of your competition, investing in the appropriate analytics tool is the most important decision you will have to make.
Online businesses understand the importance of driving the right traffic their website and to validate their efforts, it’s imperative to have a robust analytics system in place, that tracks not only the kind of audience you attract, but also their mouse movement providing you a powerful insight about the way your audience behaves with your website’s design. That’s exactly why you shouldn’t waste your time on anything but the best e-Commerce analytics tools to track day-to-day performance.
So, if you’re struggling to understand which analytics tool should you invest in? Don’t worry; this article is going to take you through the best tools available in the market which will improve your website’s traffic.
Let’s dive right in!
Google Analytics
An e-Commerce store without Google analytics is like a human being without oxygen. Why so? Because it’s absolutely free, easy to use and it’s one of the most effective tools available in the market for your e-Commerce store. There is also a free demo account which you can get and implement on your website before you buy the whole package. Google analytics comes with a customized search console tool, which can help you dive deep down into various metrics that will be instrumental for your decision making.
Kissmetrics
If you’re somebody who takes decisions merely based on metrics and reports, Kissmetrics is the perfect tool for you. Their reporting system is so robust, that it focuses more on individuals rather than the general level of traffic. From knowing how many times a specific visitor has visited your site to how often they visit a product page, Kissmetrics is ideal for you if you want to market to a large audience and want to know which specific marketing channel gives the highest ROI. It’s that precise!
Matomo
This is an open source option for your e-Commerce website and unlike others which are hosted remotely, Matomo is directly installed into your server, giving you the ultimate control of your own data. Apart from it being completely free some of the best features of Matomo include alerting the user when a visitor abandons a cart, detailed sales report and easy integration with other platforms such as Magento and Shopify.
Hotjar
For any e-Commerce business to become successful, basing your decisions merely on assumptions is hazardous. Hotjar is an extremely valuable heat mapping tool, putting you in your visitor’s shoes to improve your conversion and click rates. Some of the cool features in Hotjar include heat mapping determining whether or not your visitors are clicking on your call to actions, helps in evaluating what drives your visitors away and identifying other errors in your sales funnel which other tools can’t.
Now that we’ve broken down the most effective tools you require for your e-Commerce business, it’s best to choose the one that aligns with your goals and helps solve your business’s problem. Considering the present times, data is everything and understanding the metrics and improvising your plans based on them can be the most significant contributor to the success of your e-Commerce business. If you haven’t had any success with any of these analytics tools, or are still in a dilemma of relying on them, feel free to contact us and we will guide you on the right track to success.
