Just like the stock market, the challenge with the ecommerce market is its unpredictability and hitting the target on point. Hence investing in the right product and the right market is truly significant. Nowadays with competition at its peak, brand owners have evolved their advertising strategies and are focusing on niche marketing. Does that sound familiar with one of our economic subject topic? Ideally, niche markets are just more focused markets.
Fundamentally the more you can narrow down your target customers, the more niche you become. Let’s understand the concept practically. For example, a departmental store with chains all over the place and a diverse variety of food is obviously less niche than a gourmet store with only organic foods. The more specific the market, the more niche it is. Similarly, niche marketing is applicable in advertising as the target audience is being specific and niche. Here are a few brilliant niche strategies to implement for your eCommerce businesses.
HYPER-TARGETED CONTENT
Content marketing is one of the greatest weapons when it comes to an all-around marketing strategy that can be used no matter how big or small your brand is. Hyper targeting content marketing is defined as the ability to deliver advertising content to specific interest-based segments in a network. However, to use it as a niche marketing strategy, you need to be specific or say hyper-targeted.
A sound niche hyper-marketed content would be a blend of informative, useful, and relevant to your customer base. One of the easiest ways to do this is to start a blog focused on your niche and write about the trending topics. For effective marketing, you should analyze what content your shoppers are interested in. This is where knowing your customers and using their personas come in handy.
REFINED USER GENERATED CONTENT
User-generated content is very beneficial in gaining consumer trust and building your online store. Usually, people prefer user-generated content over branded content since it is more authentic. Trusting a recommendation is preferred more than what the brand claims. Therefore it is essential that you must include testimonials, reviews, social media posts, or anything created by your loyal customers to your advantage for your marketing strategy. You can use these on your social media profiles as well as your website.
DETAILED PRODUCT DESCRIPTION
Ever noticed you tend to buy a product that has a sufficient and good amount of information mentioned about the product online? The more attractive your product is, it is essentially important to have a detailed description which the overall dimensions of the product. They say “the first impression is the last” and so, your product description needs to be able to make it to the customer’s final cart. An ideal product description should be able to tell the story of your product. You need to focus on your product’s USP and describe it well.
SMART SEO & SOCIAL MEDIA MARKETING
It is important to understand that you can segregate your niches based on Demography, pricing, psychographics, and geography. So if your niche is geography-specific then using keywords that are location-specific will help attract a relevant audience to your website. This should be the most important marketing strategy for you which are using relevant social media marketing according to your niche segment. Just like we talked about hyper-targeted paid ads, you also need to use niche location-specific keywords for SEO and social media as well.
Let’s say if your business resides in India, you don’t want to attract people from all over the world to your website because you cannot cater to them. Therefore, add your location to the keywords to form long-tail keywords. Similarly, when anything on social media is posted, don’t forget to tag the location to ensure that it shows in search results. Besides, things like adding the current location in your social media bios or the “about” section of your profiles significantly contribute to enhancing the visibility of your brand.
FINAL THOUGHTS…
So are you ready to share your presence where it is demanded? By now it must be very clear that niche marketing is very different from your DIY regular marketing since it requires a more specific and target-based approach. With niche marketing, you develop a sense of community and your campaigns are going to be more focused that aids young Ecommerce businesses to emerge. With the right guidance and direction, you can ace the strategy and start to see the results immediately.
FinPlus provides you a complete set of services for the marketplace management, while you can focus better on the core business activities. Our specialized services dwells in ecommerce marketplace management, digital marketing and Web asset development which envelops the complete customer cycle from acquiring to even post purchase loyalty development .With creative content, strong market analytics and global best practices our dynamic team ensures that you are always on the preference list of your consumer. For more information you can contact us.
