The goal of optimization is to ensure a smooth, functional experience that allows landing page visitors to focus on the purchasing decision without being distracted.
Search engine optimization (SEO), on the other hand, requires a large amount of important exclusive content in order for search engines to understand what the website is about. The dispute between SEO and conversion rate optimization (CRO) isn’t restricted to that. Internal links from the landing page, schema code, and other elements that conversion rate optimization techniques would consider unwanted or even harmful are frequently demanded by SEO experts.
How to create a landing page which would rank high in Google as well as does a good job capturing leads and sales?
1. Understand the power of SEO
The first step in aligning the SEO and CRO teams is to identify why your company needs both. Although SEOs generally understand why conversions and sales are relevant, search engine optimization is often a mystery to the rest of a business, including other marketing companies. Not many people realise that organic traffic is the foundation of any business success.
Search remains the most effective online traffic and visibility source which simply has no alternatives, and it’s not going to change anytime soon. Having Google presence is not really an option: if a business is not on Google, it does not exist, right?
Google processes more than 3.6 billion daily. In other words, there are 40,000 search queries every second and 1.2 trillion searches per year globally.
The majority of customers use the internet to research before making a purchase. This means that even if you brought traffic using other methods (like ads), people will still search for your name in Google, so organic presence will be crucial for their continuing their buying journey.
2. Add content that fosters sales
For years, it has been believed that any content is beneficial to SEO. As a result, a lot of strange pages were created. If an organization was selling Valentine’s Day presents, the “SEO copy” will discuss the holiday’s past.
Obviously, conversion rate optimization experts were not pleased with the SEO strategy. This technique is not only one-sided, but it is also obsolete.
Google has improved its ability to recognize relevance, meaning, and search intent. Returning to the previous example, while the past of Valentine’s Day is linked to the goal search query, it has little bearing on sales and may even deter a potential customer from making a purchase.
Google is also aware of the situation. There is a significant distinction between “important” and “useful” or “helpful.” Furthermore,Google, on the other hand, tests copy and assigns a page a ranking based on it. Not just any content, however helpful content that fits keyword aim is prioritized.
As such, possible content that would help both SEO and CRO here could be:
- Quick tips on where to start in your gift quest
- Help in picking gifts based on your partner’s personality
- Ideas on how to pick gifts based on the stage in a relationship
- Or even all of that, broken into sections, each linking to matching products.
- If you are optimising a service page, it makes sense to go into more details about the service and explain what is involved. For example, a hair dresser’s landing page would include care and styling recommendations based on the type of hair and how long it is.
- To help you create content that both ranks and converts, use Text Optimizer, a search intent optimisation tool that helps create a copy matching all kinds of target customers’ expectations.
3. Make use of video content
It is a well-known fact that videos improve conversions. But are they also good for organic search visibility?
Videos used to have little to do with SEO because search crawlers couldn’t really know what it is the video is about without text content.
Well, this has changed.
Not only Google can now understand videos (and even build automatic transcripts), but videos are gaining organic visibility. Embedded videos can send more positive signals to Google by improving on-page engagement.
That being said, videos are almost always a good idea for both organic traffic and on-page conversions. Plus, you can create videos pretty easily these days.
4. Monitor Page Speeds
In search engine rankings, page speed is an important component. A user-friendly experience is maintained by fast loading. Google, for example, strives for pages to load in under a half-second. You do not, however, need to reach these speeds in order to succeed. Your site is already quicker than about half of the network if it loads in 2.9 seconds. If you can get your loading times down to 1.7 seconds, you’ll be quicker than 75% of the network.
Bounce rates will rise as a result of slow page loading, as users become irritated and leave your site. This has a negative impact on rankings. Google’s Analysis Of the findings will help you figure out how you’re doing. You can increase page speed by using smaller images, reducing the amount of requests your page makes, and eliminating redirects, among several other things.
Conclusion
At FinPlus, we strive to not only to improve the visibility of your website within search engines, but also to drive traffic that converts. It takes more than normal techniques for this to be done and we have a dedicated team of experts whose innovative thinking and creativity ensures that we deliver the best possible results. The development of great content and social signals through Facebook, Twitter and Google+ allows us to enhance customer results.
You are therefore assured that associating with FinPlus, which is one of the best companies providing SEO services in Mumbai, your campaigns are well thought of and the consistent results will speak for it.
By creating content that sells, you will see better ranking and better-converting traffic. By using video content, you will make your landing pages more engaging (which in turn will improve the site’s search visibility). And finally, by prioritising engagement metrics, you will motivate both teams to work together.
Get advice from the SEO Specialists at FinPlus.
Write to us at enquiry@finplus.co.in or call us 022 6698 8952 Mobile :+91 932 690 6669.
