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Doshi Impex India

Leverages SEO with increase in Organic Traffic

Project Details

Date:

Oct 2021

Client:

Doshi Impex

Location:

Mumbai

Task:

SEO

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    About the Project

    In order to generate organic growth, Doshi Impex realized that empowering their fellow caregivers with better SEO knowledge shall help them understand why this was critical for long-term success became one of their top priorities.

    Doshi Impex India, a pre-eminent manufacturing company involves in Hot forging of Ferrous and Nonferrous products located in Mumbai (India). It has met the growing demands of the various industries with its broad spectrum of products. Each product is manufactured with passionately progressive ideas and innovation.

    Founded in 2000, under the leadership of Mr. Harish V Doshi. & Doshi Impex (India) & operates in response to the requirements for quality Industrial Sheet Products. They offer the best array of high-grade products that include Aluminium Products, Beryllium Products, Brass Products, Copper Products, SS Tube, SS Pipes and many more.

    The fair price quality they offer is completely influencing their reputation, as fulfilling top levels of client satisfaction has endured at the core of the business processes since the origin.

    Skill Set used

    Search Engine Optimization – Extensive Keywords Research, Competitor Analysis, Web page Optimization, Image Optimization, Business listings, Google analytics, and more.

    Challenges Faced

    A well-known name in the market, Doshi Impex India focuses on expanding their growth in India and Dubai with the help of SEO. Their website suffered from lower search engine rankings and poor customer visits/website traffic.

    We took this challenge as an opportunity to increase their website visitors and enhance their conversions by Business listings & improving overall search engine ranking.

    With a team of experienced SEO experts, we audited their website and came up with a solution that brings more website enquiries.

    The company wanted us to improve the enquirers of the website visitors and widen their customer base.

    Solution

    To begin with the project by conducting the website audit to analyse the ranking factors; We took note of  the client’s requirements to enter  the digital sphere and reach more potential customers, and a website was the logical first step for them. During the audit process, it involves assessing elements of your site that affect your rankings, as well as examining your SEO strategy. We find the status of content, website speed, keyword rankings, total keyword presence and the pages indexed on the search engine.

    Once your audit is complete, you’ll have a list of what SEO tactics are working well and which areas you can improve upon. To improve the search visibility, we created the keyword specific title, meta description, H1 tag, canonical tag, image tag and alt tag. We set up Google analytics and sitemap to monitor the website ranking progress.

    We steadily improved their rankings with local listings through Google business page creation and building quality backlinks through social bookmarking, directory submission, forum posting, blog commenting, classified submissions and manual submission to search engines.

    Our Google analytics capabilities are designed to help the website anticipate, predict, and transform your business and expand growth opportunities.

    Since their association with FinPlus Business Solutions for its SEO services completed within 2 months, the company managed to get 15 keywords on the first page in Dubai UAE search engines. There has been a record of 60 plus keywords successfully ranking in the UAE Search engines. Our SEO team has optimized their Google my Business page with generic keywords along with changing their address and contact details. The Dubai pages were added recently by our experts at Finplus, which showcased their best efforts on increasing their search engine rankings with effective results.

    Result

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