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KFD became a Best-Seller on Amazon. Let’s learn how!
In December 2021, Kaku Fancy Dress achieved a business goal that several brands struggled to achieve, it became a best-seller on Amazon. We, at Finplus, helped Kaku Fancy Dress achieve this goal. Let’s learn the basics and navigate how we ended up doing it.
What is a Best-Seller?
Amazon Best Seller is an indicator of how well a product is selling on Amazon. It is a rank number that is given to a product after the sale is completed.
Some Ways to Crack the Code of Becoming a Best-Seller
While working for Kaku Fancy Dress, we made sure to get every box checked in terms of content, title, price analysis and utilizing Amazon FBA.
Your Product Title must include the keywords!
In order to leg up the sales and product listing, the best way is to have Extensive Keyword Research. By doing so, your product portfolio and title will have the necessary words that the search box will give to the customer while he/she is searching for your product. By using the right keywords, you can grab the attention of your competitor.
This involves good SEO keyword research that helps you in optimizing your product’s presence in the online e-commerce market. By doing so, the keywords will help bring attention to your product’s title as well.
Now, the best title involves the brand’s name, color and size that would help create uniqueness amongst its competition.
The Product must be in-demand!
Good research results in the seller knowing what products are in-demand. The best sellers can easily provide you with this information. If your product’s ranking is 10 as compared to your competitor’s product that has a ranking of 50, it means your product is grabbing more sales. One can create a shortlist of products through Best Selling Rank.
Get your Competitor’s Analysis done!
There is cut-throat competition between your product and the other best-sellers who are also catering to similar customer needs. Hence, make sure your product images match your competitor’s images. Along with this, focus that your product matches and caters to the customer’s needs as much as your competitors.
Other important questions to be asked are:
Can your product target the same time period of delivery and quality packaging as that of your competitor’s? Fast delivery and quality packaging of your product are other factors that can help you compete in the marketplace. As you are understanding market analysis, understand the price elasticity of your product and create dominance through price loyalty.
Your Bullet Points must Hook Your Reader!
If you are precise and clear in your product’s introduction, you are winning your customer’s attention and willingness to buy your product. One of the key rules of practicing brevity helps you win your customer’s confidence.
Give brilliant Infographic information about your product.
Help your product stand out from your competitor’s product by having a great infographic detail attached to the product description. Having high quality images of your product will help build confidence and give a thorough product capturing that will help you in sales. A detailed infographics will also help see your customer understand the unique selling point easily.
Utilize Fulfillment by Amazon (FBA) and Prime
Those sellers have an edge over selling their products who have Amazon’s fulfillment service. Speedy delivery and reliability increase the chances of a customer’s loyalty and boosts sales.
If you don’t know about FBA, let’s understand it!
Fulfillment by Amazon (FBA) is a storage and shipping service offered by Amazon itself to help owners sell their products. Amazon handles receiving, picking, and packing the products in the center before shipping them to the customer. Along with this, it also handles post-sale processes like returns, refunds, and customer service.
By having this feature, Amazon helps you reach your target audience fast.
How does Regional Utilization help?
Your inventory can be at regional locations other than at your major manufacturing units. It helps you reduce the extra cost in transportation for your business to become more efficient and successful!
Having a Brand Store on your marketplace:
Your customer clicking a Brand Store on Amazon Marketplace will help facilitate them with their research and help gain your credibility and trust. The customer can browse the curated collection of products in one place. They help you elevate the brand’s presence as they provide:
-Better user experience across mobile and desktop.
-Increase number of repeated purchases.
-Improves discoverability.
A+ Listing of your product.
Just having a minor product description does not help. With the A+ feature, you get a detailed listing of your product that would involve creatives and detailed descriptions of your product in a very helpful manner. Your customer can grasp the information easily and in a more comprehensive manner.
Conclusion
With our expertise, we made sure Kaku Fancy Dress serves its customers through the best possible way by:
1. By making its product titles optimized through keyword search.
2. By having FBA and Prime and catering to customer’s needs in the best way possible.
3. Having infographics and top notch content that impresses the customers in one go.
4. Having a mini-website and A+ listing of the product.
If you are looking to expand your business, you are at the right place. Contact us and we will make sure that you become the next best seller on Amazon!