Project Details
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About the Project
Ratanshi Agro Hortitech (Ratanshis) in Byculla, Mumbai aces in its domain category which is Plant Nurseries. With years of experience and services, it is known to provide top service in the following categories: Plant Nurseries, Bonsai Plant Dealers, Outdoor Plant Dealers, Plant Soil Dealers, Decorative Plant Dealers, Plant Wholesalers, and Seed Retailers.
Skill Set used
Search Engine Optimization – Extensive Keywords Research, Competitor Analysis, Web page Optimization, Image Optimization, Social Bookmarking, Business listings, Google analytics, and more.
Challenges Faced
When your backstory needs to be made into a front story of the page, we make it worthwhile. Ratanshis approached us to popularize their brand name and improve the sales of their products. During the services performed, the main challenge was to meet the rival competition and improve their local rankings. We were asked to improve the direct enquiries from customers and widen their business across India.
We analysed their requirements and conducted competitor research to provide an ideal solution for their needs.
Solution
After consulting with the company, we conducted the on page audit to identify the factors to be improved; we analysed the keyword presence in title, meta description, H1 tag, image tag, canonical tags of the website and modified them by using Google keyword planner to identify the most frequently used search terms. This gave us an opportunity to smash the big competitors’ rankings with thorough on-page optimizations.
We set up the Google analytics, sitemap and search console in their website to monitor the website progress. To improve their local search engine rankings, we created a local listing in Google by providing precise business timings, customer reviews, address, and phone number.
We created quality links with social bookmarking, classified submission, directory submission, forum posting, and blog commenting. Today, Ratanshis has carved a new niche for itself as per the user demand for the “Maxigrow” product which has been ever increasing.
The association has been an ongoing process with FinPlus Business Solutions which has shown efficient SEO services that generated fantastic results within a short span of 2 months and the company managed to get an 85 % increase in their organic traffic and more than 10 keywords are currently ranking on the first page of Google.