Project Details
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About the Project
DNV Foods, a leading brand in the Spices & Food products, sought to enhance its online visibility and organic search rankings for its flagship products, Kasundi and Mustard Kasundi. This case study examines the SEO strategies implemented by DNV Foods and their impact on achieving first-page rankings on Google.
Client Background
DNV Foods, a renowned food company with over 80 years of experience in the spices and sauce industry. With over 100 products that focus on traditional Indian condiments. Their signature products being Kasundi and Mustard Kasundi, which gained significant popularity in the market.
Objectives:
- Improve organic search visibility for Kasundi and Mustard Kasundi on Google.
- Achieve top rankings on the first page of Google search results for relevant keywords.
- Increase organic traffic and brand exposure for DNV Foods.
Challenges Faced
- Intense competition from established brands in the Sauce and Condiment market.
- Limited online presence and visibility for DNV Foods.
- High search volume for target keywords, requiring a strategic approach to stand out.
SEO Strategy
- Comprehensive Keyword Research:
- Conducted extensive keyword research to identify relevant and high-potential keywords, focusing on “Kasundi” and “Mustard Kasundi.”
- Analyzed search volume, competition, and user intent to select the most impactful keywords for optimization.
- On-Page Optimization:
- Optimized website content, including product descriptions, headings, meta tags, and URLs, to incorporate target keywords naturally.
- Ensured the website’s structure and navigation were search engine-friendly, improving crawlability and indexability.
- Developed a content strategy to create informative and engaging blog posts related to Kasundi and Mustard Kasundi, targeting long-tail keywords.
- Technical SEO:
- Conducted a thorough website audit to identify and resolve technical issues, such as broken links, duplicate content, and page load speed optimization.
- Implemented schema markup to enhance search engine understanding of the website’s content, improving visibility in rich snippets and featured snippets.
- Ensured mobile-friendliness and responsiveness to provide a seamless user experience across different devices.
- Off-Page Optimization:
- Developed a strategic link-building campaign to acquire high-quality backlinks from authoritative websites in the food and spice industry.
- Collaborated with influencers and food bloggers to generate product reviews and recommendations, increasing brand exposure and credibility.
Results
- Improved Search Rankings:
- DNV Foods achieved first-page rankings on Google for the keywords “Kasundi” and “Mustard Kasundi”.
- Secured top positions among the first five search results, boosting organic visibility and traffic.
- Increased Organic Traffic:
- The optimized website witnessed a significant increase in organic traffic, primarily driven by improved search rankings.
- The targeted keywords “Kasundi” and “Mustard Kasundi” generated a substantial portion of organic traffic, leading to increased brand exposure and potential customers.
- Enhanced Brand Authority:
- DNV Foods’ online presence and visibility as a reliable sauce brand were significantly enhanced through top search rankings and positive user engagement.
- The collaboration with influencers and food bloggers generated positive reviews, endorsements, and increased brand credibility within the Spice and Condiment community.
Conclusion
Through a well-rounded SEO strategy encompassing comprehensive keyword research, on-page and technical optimizations, and strategic off-page activities, DNV Foods successfully achieved first-page rankings on Google for the highly competitive keywords “Kasundi” and “Mustard Kasundi.”