1. Build Your Brand
The most powerful way to market your organization and achieve long-term growth is to build your brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, it has been shown that building a strong brand is more successful than short-term marketing.
According to LinkedIn research, only 4% of B2B marketers measure the impact of their marketing beyond 6 months. And do you want to know how long it takes to build a brand? You’ve guessed it! Over 6 months.
By taking a long-term approach and investing in your brand, you will be better than 95% of your competitors because they are relying on short-term tactics.
By adding value, you will begin to build your brand. This can be achieved by uploading videos to YouTube, recording podcasts, writing blogs, making value-driven social media posts, and much more. If you grow your brand with the right audience, they will eventually understand that they require the service you provide. And imagine how awesome it would be if they thought about your business first.
2. SEO – Search Engine Optimization
How and where will you look for companies that provide the services you offer? Nine times out of ten, you’ll begin your quest with a search engine. Whether it’s Google, Yahoo, or the App Store, simply being present while customers are searching for your services will catapult your company to new heights.
Now, tell us about another free traffic source that can bring in-market traffic, or people who are actively searching for alternatives to your website. Isn’t it true that you can’t? This is due to the fact that SEO is the most successful marketing platform for B2B marketing firms.
There’s nothing like being the first search result on a phrase that gets searched hundreds and thousands of times per month.
That keeps coming at no cost to you, day after day, week after week, and month after month. So, if we’re building a B2B marketing campaign for you, the first thing we’ll write down is SEO.
To follow search engine best practises, you must find high-traffic keywords, put them on your website, and optimise your website properly. If you do this and increase your website visibility over time, your company will rise in the search engines, resulting in free traffic and leads.
3. Google Ads
Google Ads is the second thing we’d prioritise in our B2B marketing plan. It serves the same purpose as SEO. Google Advertising will assist you in attracting users who are searching for you. When we say there’s nothing like a hot lead, we think we’re speaking for all B2B businesses, particularly when you have an expensive product and a long sales process.
As a result, using Google Ads to target unique searches can be extremely beneficial to you. But here’s the thing: Google Ads can quickly become prohibitively costly. Any time someone clicks on one of your ads, you’re paid, and these clicks aren’t cheap.
For a single click, we’ve seen rates ranging from a few bucks to hundreds of dollars. It varies depending on the sector and level of competition.
In any case, if you know your way around Google Ads, you will always find low-hanging fruit by targeting very unique terms that your rivals aren’t even considering.
This differs from SEO, in which you receive free traffic by demonstrating to search engines that your website is the most appropriate for a search result. As a result, SEO will give you a much better return on your investment. Google Ads, on the other hand, begin working immediately. In a matter of minutes, you could trigger a Google Ad and begin generating traffic.
4. Facebook Ads
When done correctly, Facebook advertising can be a great way to raise brand awareness, drive traffic, and generate leads. Some people claim that Facebook is not a successful forum for business and that they will be better off using LinkedIn.
And here’s why we disagree with this.
- Everyone is on Facebook.
- Facebook ads are 10x cheaper than LinkedIn ads.
- Facebook ad targeting is unmatched to any social media platform.
You may target people based on their behaviours, lookalike audiences, and remarketing audiences in addition to work titles and industries.
As a B2B business, this is why we will prioritise Facebook advertising. In other words, you must get the right message to the right people at the right time.
You need to build value.
Instead of going for the kill right away, build the value over time with a good offer to pique their interest, as well as additional email follow-ups and retargeting.
5. LinkedIn Messenger Ads
Despite the high cost of LinkedIn advertising, there are still many ways to use LinkedIn for B2B marketing. For companies, there are In-Mail advertising, sales navigator, and organic LinkedIn marketing techniques that work well. Supported messages are sent directly to your target audience through in-mail ads.
Because it appears directly in your audience’s mailbox, they are more likely to pay more attention to your content.
In reality, if we’re being honest, we’ve had very little success on LinkedIn’s news feed running lead generation ad campaigns for B2B clients. However, we’ve had a lot of success with In-Mail Advertising in terms of producing leads.
6. LinkedIn Sales Navigator
LinkedIn sales navigator is similar to LinkedIn In-Mail advertising, but it’s a lot stronger.
It’s far more focused and customised than In-Mail advertising, so you’ll have a greater chance of succeeding.
After you’ve entered your targeting criteria, you can refine it with more advanced targeting options, such as the last time anyone posted online.
7. LinkedIn Organic Marketing
The good news is that LinkedIn’s news feed is still in the “golden age,” meaning you can get a lot of organic views and interaction for free. LinkedIn’s news feed isn’t quite up to par yet. As a result, you’ll have more chances to use it for free to improve your B2B marketing.
You can use both your personal and company accounts to share regularly on the news feed.
And remember to post content that your ideal customers would find valuable.
You may also use LinkedIn to post posts. Many people use LinkedIn to keep up with news and research. Posting useful content will help you develop yourself as a thought leader and grow your B2B marketing brand.
8. Email Newsletters
They say that Emails are old-fashioned, but the truth is that, it is still one of the most powerful ways to nurture your audience. 90% of people still check their email every day. And that is every reason why you need to take email marketing seriously in your B2B marketing.
If you generate a lot of buzz, you’re still going to need to establish a relationship over time to nurture your leads with value until they convert. And that’s why you need to use email marketing.
You can continue to build your brand with email newsletters while baiting people to take action on buying your services.
If you’re sold on this, then this is what we recommend you to do. Start sending email newsletters weekly if you can. But whatever you do, do something. As a B2B company, you can’t afford to not send emails to your leads.
So you can have emails sent to people automatically on any interval you desire without lifting a finger.
As a B2B company, this can be very powerful for you. Especially if you carefully craft these email drips to fit the psychology of how people buy your products and services.
We hope that the strategies and tips above will help you get closer to your goals for your B2B company.
But if you want more sure fire results, don’t hesitate to get in touch with us! Our amazing team can help create a customized online marketing strategy that is fit for your business. Write to us at enquiry@finplus.co.in or call us at 022 6698 8952 Mobile : +91 932 690 6669 .
