The only topic actually troubling people in India now more than ever is the COVID-19 virus. There are things which are beyond our control and o one really had the slightest idea what was expected when this pandemic hit all of us. On the bright side, it’s pretty evident that when it comes to shopping, online retail is gaining traction and winning the markets like never before.
Ponder on this; almost everything around you is shut down, so where are you going to buy things for your daily needs? It’s fair to conclude that most e-commerce firms that have been in the market for decades are able to take this opportunity forward, while others are fighting to remain afloat.
Let’s not lose hope; there is always light at the end of the tunnel even for those who are fairly new in the market and believe that they don’t stand a chance.
This blog post is for all e-commerce companies who feel vulnerable and are searching for new approaches to keep their businesses afloat. We are going to take you through some tactics you can use to turn the tables on this pandemic and float your business.
Let’s dive straight into it.
Offer New Services
Globally, people are being advised to stay at home to reduce the spread of this deadly virus which presents a serious challenge to businesses. In India likewise, the situation is no different. Turn this issue into an opportunity, start thinking creatively and brainstorm different ways you can still deliver your products and services to your customers at their doorstep while maintaining certain safety guidelines provided by the government and keep customer satisfied.
Generate Fresh Leads
Many businesses will concentrate on how best to cater to the demands of their clients while trying to carry out their operations; this is the perfect time for you to create a new network of prospective customers. Invest the time and energy to create fresh leads and find ways and means to turn them to potential buyers. Being bold enough to get fresh leads in such a time would certainly earn the prospective customers ‘ confidence.
Reinforce New Marketing Strategies
Use the current situation and strategize a marketing campaign that revolves around it, where your product or service can be of benefit to people, especially if you are introducing any new product or service. Another strategy for strengthening your marketing game is to use influencer marketing effectively to promote your product or services; this will be extremely beneficial in increasing your social presence on a number of online platforms. Innovation and improvisation are of paramount importance right now, because many people will wonder if certain companies are still operational or not.
Maintain Internal Communication
At a time when the employees will be working from their houses, it is vital to maintain internal communication as much as possible through phone calls, chats and other networks to motivate them that they are still a part of the company and that things will get better. Maintain constant communication with your employees, motivate them and remind them that eventually things are going to change and everyone is going through this phase together. Offer creative opportunities for them to drive themselves ahead and perform better.
Think Above and Beyond
Just because there’s an epidemic and customers are buying your product or service, don’t get the image that once things cool off, they would be loyal to your brand. It is important to have a strategy in place for what will happen after this pandemic ends and how your business will survive, so plan accordingly.
This should give you a good starting point if you’re a new business owner who’s’ just ventured into the online space. There’s no telling how and when this situation will improve, but the most important thing for all businesses is to hold on tight and be consistent. Implement these simple yet effective tactics and keep thinking of innovative ways on how to serve your customers the best. If you’re still not able to break through and are not able to come up with ways and means to attract customers or keep your business afloat, feel free to contact us and we’ll get you the desired results.
