UCweb is no stranger to the Indian audiences; it is one of the popular browser alternatives since 2009 and can be used in all types of mobile phones. The browser does offer services that are beyond excellent and to top it all it works well even with a weak signal.
UCweb is currently owned by the famous Chinese e-commerce company Alibaba, which is also well-known in India for many reasons. Alibaba is on an expansion spree and is in constant talks with all types of brands from all over the world. Its next expansion plans include many countries among which India is a prime target.
The company is looking forward to expanding in the Indian e-commerce market through its renowned browser the UCweb. However, it will not enter the market like the other international brands; rather it will enhance the browser’s services to make it into an e-commerce recommendation engine.
What is a recommendation engine?
Recommendation engines are portals that show products from different websites to the visitors and redirect them to the website where the product can be purchased from. The results can belong to a particular niche or from an entire industry.
Alibaba’s plan for UCweb is to make a comprehensive recommendation portal that will enable sellers to not only sell locally but also internationally and buyers to procure products from both local and international vendors. The company has been in talks with Flipkart and Paytm Mall to render a boost to the service.
Huaiyuan Yang, Vice President of UCWeb Global Business said, India is a key market for UC web and Alibaba since 30-40% of the population is connected to the Internet and the company’s mission is to connect half of the world’s population. The engine may offer content services too, as Yang added “There is a lot of focus on videos now. We are trying to provide content in many local languages to the local users apart from the 15 languages we already offer,” and they are also closely working with 120,000 bloggers and more than 700 media organizations for its platform. The content will be created in compliance with the government’s requirements.
UCweb’s entry a recommendation engine along with its comprehensive services indicates a sky-rocketing opportunity for Indian vendors. It will be a golden chance that will enable them to reach global audiences without having to leave their existing marketplace.
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