Creating an awesome website is one thing and attracting traffic to your website from leading search engines is another. While many are unaware of SEO best practices, one can very easily undermine its impact on their website.
The first step in the right direction after putting up a website is to make sure that the content on it is SEO compliant. Most people who run websites have a limited or no understanding of what SEO really is.
This is one thing most companies ignore, but in order to stay ahead of your competition, it’s imperative to keep up with the latest techniques and tools.
This article will take you through some techniques to boost your website’s traffic with SEO best practices. Without further ado, let’s get right to it.
Loading Speed Matters
If your website doesn’t load within 5 seconds, every second after that you will lose about 7-10% of your visitors; Google will sense it and will in turn reduce your website’s ranking. That’s a BIG DEAL!! With the advent of technology and speed, nobody likes to stick around if the website is not responsive and is very slow. Coming to the point, how does one fix it? Simple; minimize your cache, remove unnecessary plugins, remove cache and reduce the size of your images.
Content Is King
Make sure that you’re writing high quality, relevant and updated content on your website on a regular basis. Another thing to keep in mind while writing content for your website is to make sure to include appropriate keywords in your content and to break up the content with header tags making it more readable. Don’t expect your website to rank on the top of search engines if you haven’t touched your website since you’ve built it. SEO requires consistent work. Remember, the better the content, the more time your visitors will spend on your website, the better the ranking on search engines.
Include Image Alt Text
Did you know that merely including images on your website is not enough to get a good ranking on search engines, even if your content is relevant and of high quality? That’s where image alt text comes in to play. Google’s bots are not designed to crawl through images. So, in order for them to crawl, you need to add Alt text. The next time someone does a Google search relevant to your industry, your image pops up because of the relevant alt text’s included in the image.
Let there be Links!
Another way to ensure that the visitor spends more time on your website is to include relevant links in your content. This is an important aspect of SEO best practices which help in ensuring your website reaches the top of the search engines, improves your keyword ranking as well and lastly lures the visitor to read more and more content on your website.
Mobile Friendly
More than 60% of Google searches come from mobile devices. Need we say more?
If you’re really serious about your SEO and want to see a positive impact on your website since you got to the end of this article, then you should definitely follow these steps. If you need expert help or want more advice on SEO best practices and are not sure of how to go about it, visit us on www.finplus.co.in
